About us WORKING is a brand communications company that was established on 25 November 2008. Although just establish on 2008, WORKING strengthened by the professional team that has experience in the field for more than 10 years. • Bali Birds Park • Patra Jasa Indonesia • Citibank • Motorola • Ramada Bintang Bali Hotel & Resort • Maya Ubud • John Hardy • Jungle Surf • Etc Those above are what make WORKING have a confidence to give a satisfactory service. • Effective brand communications company with high capability and high profit. Mission • Improving the effectiveness of brand communications' company. Objective • Increase accounts' brand awareness • Increase accounts' sales market segment. Our team • Herwin Prabawananda as an account director. • Verdo Boestami as an art director. • Zen interactive as our web design and development team who will optimizing your web performance as online sales and promotion • Dewandra Djelantik as a photographer who will responsible to visualizing your products. Recent client • Peace streets, Australian kids' wardrobe's company. • 9 South Degrees, American sports apparel. • Carlo Innovations Furnishing, High profile furnishing company • Grand Bali Sani Suites and Gran Bali Sani Padma, An affordable hotel and resort in Bali • Asian Estates and Investments, Property investment company • The Haven, Luxury hotel and apartments Brand Communications What? Brand communications is activity of company or institution to create new perception or developing a perception to customer. Why? Here below are reasons why we have to do a brand communications;
Who? Of course, some of these things are not achieved by brand communications alone. However, everything we are talking about here gets evaluated in holistic patterns (because that's the way human beings do communicate). Almost every human science discipline could provide you with its on in-depth views on the ways we develop communications to aggregate meaning. How? As you map out your communications strategy, use this template to help you: Determine the appropriate set of communication activities based on the relationships among the communication, buying, and selling processes. Outline the use of messages and other communication tools throughout your selling process. Determine the appropriate communication vehicles you should implement for each audience, whether that audience is a customer, a channel member, or a partner. Determine implementation timing and the budget for each audience. From Marketing Aesthetics by Bernd Schmitt & Alex Simonson (Free Press, 1997) - a book which we'd rate as superb if only they didn't claim that their integrated philosophy is new to the world (even if it is in academic USA): "Virtually all marketing activities involve aesthetics, including new product development and planning, brand management, category management, service management, advertising and promotion, packaging, interactive media communications and public relations. Yet in most organizations aesthetics does not even appear in a job description, and in most top business schools it does not appear in the curriculum. The term aesthetics was coined in the 18th century by the German philosopher Alexander Baumgarten from the Greek word aisthetikos (meaning "perceptive, especially by feeling"). Baumgarten aimed to produce "a science of sensuous knowledge in contrast with logic, whose goal is truth". Baumgarten was particularly interested in the impact of physical features on individuals' experiences. Later, GWF Hegel limited the usage of aesthetics to the study of the fine arts. It's time to free the term to its original broader use. So the book's title Marketing Aesthetics refers to the marketing of sensory experiences in corporate or brand output that contributes to the organizations or brand's identity. Today's environments are multimedia, multichannel, multisensory and digital. Communications, transportation and products and services are becoming global. Environments like these provide ideal conditions for marketing aesthetics. Managers have stories to tell about organizations, their products or their services. These stories can be managed by placing them into multisensory communications that provide aesthetic experiences. These communications are managed through an aesthetics strategy across various identity elements like logos, typefaces, packages, lighting, buildings, grounds, fixtures, uniforms, stationery, business cards, promotions, advertising, point-of-purchase displays, event posters, product configurations, scents, musical backgrounds, ornaments, textures and many other viable media for creating and sending communications. Marketing aesthetics draws from three disparate areas:
(b) communications research, and (c) spatial design. Each is characterized by dichotomies: Product design revolves round Function (eg product benefits) and Form (eg packaging of the product) Communications research around the Central Message (main persuasive issues or arguments) and Peripheral Messages (eg tangential elements such as the attractiveness of the presenter) Spatial Design around Structure (eg how people interact with their physical environment) and Symbolism (nonfunctional experiential aspects of the space) Marketing Aesthetics cuts across these three disparate areas. In particular, it connects the poles of Form & Peripheral Message & Symbolism.
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